Mona Lisa Smile in advertising yard art for sale

Mona Lisa Smile in advertising: creative review

We continue our chronicle of the great masterpieces of painting intrusion in the advertising business. Finally came the turn of one of the most famous paintings of all time - the mysterious and beautiful "Mona Lisa". See what Mrs. Lisa del Giocondo advertisers our century what "mustache" in low-lying business purposes they pririsovyvayut to a masterpiece, and how they explain Mona Lisa Smile - in our review.

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Mona Lisa Smile in advertising: Audi

Despite the fact that the "Mona Lisa" is considered one of the most advanced and sophisticated works of the great Leonardo, automotive concerns Audi it seems that something is missing. For example ... the legs. Billboard Audi provides an opportunity to look at the Mona Lisa in full growth, thus hinting at the extra space in the trunk. Tagline: "More a masterpiece." Creative Agency DDB Milan lifts the veil on the mystery of the Mona Lisa.

Smile - not important

Mona Lisa Smile in advertising: Head & Shoulders

Some companies do not even try to unlock the mystery of Mona Lisa's smile: a woman Renaissance interests them more. For example - the hair. Advertising shampoos Head & Shoulders from the agency Saatchi & Saatchi Buenos Aires makes Mona Lisa how to tilt your head - for all to see her beautiful hair without a trace of dandruff. "Point of view Head & Shoulders" - tagline speaks for itself.

Hair Mona Lisa

Mona Lisa Smile in advertising: Pantene

Another shampoo brand Pantene, not far behind: his advertising dorisovyvaet Gioconda very fluffy and wavy hairstyle which is as it demonstrates the possibility of shampoo in restoring damaged hair. How can you not remember Victor Pelevin ernichesky slogan: "World Pantene Pro V - God bless!".

Patchwork Mona Lisa

Mona Lisa Smile in advertising: Skenpoint

"All the great figures consist of small triangles squares "- even Mona Lisa. At least, so says the advertising agency Newmoment from Macedonia and printing house Skenpoint. Similar to their creativity to change the subject described in the review of advertising based on paintings Vincent Van Gogh.

Price smiles

Mona Lisa Smile in advertising: Schleiper

Brussels branch agencies Ogilvy & Mather in its excellent advertising indirectly indicates how much Mona Lisa's smile. "La Gioconda" - not only the most famous, but also the most expensive painting in the world: her harness value on vague rumors, reaches 3 billion dollars! In it's even hard to believe - indeed, someone bought a Jackson Pollock masterpiece "N 5" 142.7 million dollars (though the highest artistic merit as this would tell us that there has been a banal money laundering). How much of this amount is itself worth the genius of Leonardo da Vinci? In advertising, the Belgian Shop for artists Schleiper picture attached to a check for all-prevse "ingredients." Amount payable - 35.01 euros. Other 2,999,999 949.41 dollar - Price smiles.

Mona Lisa del Zhvachkonda

Mona Lisa Smile in advertising: Hubba Bubba

Blasphemy! Sculpt the gum on the face of the Mona Lisa - it's even worse than pririsovyvayut mustache. Or not? In the end, the company ruminant Hubba Bubba wants only good on the streets of Australia put up posters with black and white outlines of pictures, which have special labels - what color gum to sculpt. Of course, the goal of this process - not so much the creation of installations "Mona Lisa of gum", as cleansing the streets of Australian nasty sticky.

Mona Manson

Mona Lisa Smile in advertising: Radioactiva

Shocking mixture of the Mona Lisa and Marilyn Manson - this is what we see in this ad poster biker radio Radioactiva, that broadcasts in Colombia. Why? Why? All this rock-n-roll, what else to say. Creative agency called Adju (Ade).

And finally, the solution promised Mona Lisa's smile. Better to see once than read a hundred times!